Fractional Marketing
Tired of unpredictable marketing results?
Build unstoppable growth with a Fractional CMO
When you're investing in marketing but not seeing the results you need, it’s time to take a smarter approach. A Fractional CMO gives you access to seasoned executive-level marketing leadership—without the full-time salary commitment. Whether you're scaling up, repositioning, or stuck in a growth plateau, a Fractional CMO brings clarity, strategy, and momentum to your business.
What is a Fractional CMO?
A Fractional Chief Marketing Officer (CMO) is a part-time senior marketing executive who works with your business on a flexible basis. They lead your marketing strategy, guide your team, and align marketing activities with your business goals. Ideal for SMEs, scale-ups, and founder-led businesses, a Fractional CMO gives you C-suite expertise—fraction of the time, full force of impact.
Why hire a Fractional CMO?
You might not need a full-time marketing director—but you still need direction.
Many growing businesses struggle with inconsistent marketing and ‘random acts of marketing’. Activities are siloed or agencies employed are operating without a cohesive plan. A Fractional CMO acts as your strategic partner, creating and executing a results-driven marketing roadmap tailored to your unique business challenges and objectives.
With a Fractional CMO, you get:
Proven marketing leadership without the overhead of a full-time hire
-
A clear strategy that connects marketing to revenue and growth
-
Hands-on support that integrates with your team and drives accountability
-
Objective insight into what’s working—and what’s not
The results you can expect:
Aligned sales and marketing activity that supports business goals
-
Higher quality leads and increased conversion rates
-
Improved ROI from digital channels, campaigns, and tools
-
A marketing function that scales with your business
Who we work with
We support ambitious businesses typically turning over between £1M–£20M, including:
Owner-managed businesses ready to scale
-
SMEs looking to professionalise their marketing
-
B2B service providers and tech companies seeking market leadership
-
Businesses frustrated with current marketing function, including agencies
How it works
Our Fractional CMO service is flexible, tailored, and focused on results. We typically engage with clients on a part-time basis (1–3 days per week), delivering a combination of strategic planning, team leadership, hands-on delivery, and performance tracking. This is all tailored to your needs
We can:
- Create and implement your full marketing strategy
- Lead your in-house or outsourced marketing team
- Set up reporting and measurement to track success
- Drive lead generation, brand positioning, and customer engagement
Take the first step
Let’s turn your marketing from a cost centre into a growth engine. Book a discovery call today and find out how a Fractional CMO could transform your results.
