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Does email marketing still work?
Although email marketing is what we might consider one of the older digital channels, it ...
The Lipstick Effect: Its influence on Marketing Strategy
The psychology of consumer behaviour is a vast and intricate realm, peppered with phenomena that ...
Is your business ready for voice search?
Are you using voice search on your phone or at home? Did you optimize your ...
Marketing resilience in a time of constant change
Marketing resilience is both a mindset and activities that enable business agility. The blueprint for ...
Blue Monday: turn the saddest day of the year into a brighter day
In the depths of January, there lies a day that has been labelled as the ...
Digital marketing trends for 2020
So what do the digital marketing trends look like for 2020? Today we’re more and ...
Why a marketing consultant will help you thrive
Reasons why a marketing consultant will help you do more than survive in the new ...
If you want to succeed, be willing to accept help from others
Success is often seen as a solo journey—the grit of a determined individual achieving greatness ...
Why attention span is the marketer’s greatest challenge
Today, capturing attention has become a Herculean task. Research shows that the average human attention ...
Mastering the art of converting strangers into valuable customers
For any business, winning new customers can be time consuming and costly. The process of ...
How to succeed with SEO and website traffic
If you are relying on people finding your business and your website through google searches, ...
What is a Fractional Marketing Director, and why hire one?
For most businesses, staying ahead in marketing can feel like running a marathon while juggling ...
